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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
The Marketing Strategy of a Social Business Mléčný bar Bílá vrána
 Lišková, Marta ; Odehnalová, Jitka (advisor) ; Průša, Přemysl (referee)
This diploma thesis studies the marketing strategy of a social business Mléčný bar Bílá vrána. The theoretical part of this work presents the process of creation, implementation and control of a marketing strategy and features definitions of social business and its difference in comparison to classical businesses. The practical part of this work analyses the real strategy of Mléčný bar Bílá vrána. The strategy is researched and evaluated here. This work brings suggestions for improvements of this strategy.
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